PROJECT NAME
SKYWARD – MD FORUM 2024
ROLE
Creative Direction
Art Direction
Graphic Design
Branding
AGENCY
Jack Morton
AbbVie's Medical Directors Forum is an annual meeting that brings together Affiliate Medical Directors and Therapeutic Area (TA)
Heads (among others) from across the globe to learn, inspire, and collaborate with leadership and their peers.
The theme for 2024 centered around merging two departments (GMA & HEOR) into one. The visual direction illustrates this new unity by starting from a stable foundation and focusing on upward movement. Abstract building imagery paired with sky-inspired gradients set the cinematic stage spread across three days of conversation and connection.
OPENING MOMENT VIDEO
DAILY THEMES
SIGNAGE
Attendees were divided randomly into ‘flocks’ to encourage conversation
Directional Signage
EVENT PHOTOGRAPHY
