PROJECT NAME
LYRIQ Electriq Kitchen
ROLE
Creative Direction
Art Direction
Graphic Design
AGENCY
Visionary
For the first in-person viewing of the Cadillac LYRIQ, Visionary partnered with Indigenous Media to create an electrified culinary experience — pairing gastronomy with design cues from the LYRIQ. Each spatial activation united design elements of the LYRIQ with architectural stylings of the Waffle Building.
An illuminated custom platform supporting the LYRIQ was the cornerstone of the event.
MOODBOARD
EVENT FLOW
LYRIQ PLATFORM DESIGN PROCESS
The platform design was inspired from vertical lights from the LYRIQ teaser video coupled with an architectural white model topographical vibe that mimicked the curvature of the Waffle Building.
RENDER / REALITY
COLLATERAL
SIGNAGE
